Princeton Tec Brand
ABOUT PRINCETON TEC
At Princeton Tec, they’ve been pioneering new technologies and building lights since 1975. And yes, you could say it’s been quite a ride. In their pursuit to be the world’s best, Princeton Tec have travelled the earth by ocean, by air, by bike and by foot. They've consulted great athletes, scaled mountains, traversed the poles, touched the ocean floors and rolled two wheels on every continent. Princeton Tec are constantly inspired by what their ever evolving environments have to offer and the human spirit that challenges them to tackle them. This spirit, their spirit, motivates Princeton Tec to push technology and design, so that they can ensure that you have, not only the best lighting solutions, but solutions where technology is applied and the performance makes sense for how you use them.
There is a belief in product development that simplicity and functionality is directly proportional to the amount of effort that’s put into developing the product. Or as Thomas Edison more succinctly put it, “Genius is one percent inspiration and ninety-nine percent perspiration.” And so it is at Princeton Tec. The products you see come as a result of seemingly endless hours of research, design, testing, more research, further design, retesting, head scratching, redesigning, retesting...etcetera, etcetera, etcetera. And this process is not done by mystery technicians in a phantom offshore lab. Princeton Tec chart the entire course of every product from the lightbulb going off, right through to the manufacturing stage. (Yes, they manufacture their products there too) They eat, sleep, dream and OK...obsess about their products’ performance, looks and durability. Yes, it’s a sweat - but it’s what Princeton Tec do and you have their name on it.